Tag market entry Japan

Japan Market Entry, Market Research Methodology

Market research in Japan: the 5 most important things you need to know

Starbucks did it nowhere better than in Japan, Disney did it too, already a long time ago, and Kentucky Fried Chicken as well: An extremely successful market entry into Japan.

Carter Group Viewpoints, Japan Market Entry

Western Food and the Supersizing of Japan

Fat, fat, fat. Over three times more adults on this planet have become obese since 1975, meaning they’ve got a body-mass index (BMI) of 30 or over. The figure jumped—or maybe rolled—from about 4 percent then to 13 percent by 2016.

Carter Group Viewpoints

Why Nike would find it hard to emulate the Kaepernick approach in Japan

You can love it or you can hate it, but there’s no denying that Nike’s latest iteration of the Just Do It campaign is the most culturally significant piece of U.S. advertising in many years.

Carter Group Viewpoints

New Electric Era? Tesla Must Adapt Its Vehicles to Succeed in Japan

Anyone paying attention to the stock market over the past six months will have borne witness to the incredible run up of the price of electric vehicle maker Tesla Motors, Inc.