Tag Japanese

Carter Group Viewpoints, Green Consumer

Are the Japanese soft on Climate Change?

At CarterJMRN we’ve heard many times over the years that Japanese people do not seem to care about climate change or, for that matter, environmental issues in general. This makes it hard for people whose job is to encourage positive change, and it is with those important stakeholders in mind that we’re writing this article.

Carter Group Viewpoints, Japan Market Entry

Japan’s Top Ten Powerhouse Brands (and How They Got There)

Several lists reveal the dominance of Japanese car giant Toyota, which ranked tenth on Fortune’s 2019 Global 500 based on reach, economic wellbeing, and sheer brand clout. Fortune also named Toyota one of the world’s most admired brands at #30, and in January 2020 as the globe’s top automaker for the sixth year running.

Carter Group Viewpoints, Japan Market Entry

Western Food and the Supersizing of Japan

Fat, fat, fat. Over three times more adults on this planet have become obese since 1975, meaning they’ve got a body-mass index (BMI) of 30 or over. The figure jumped—or maybe rolled—from about 4 percent then to 13 percent by 2016.

Carter Group Viewpoints

Why Malls Aren’t Dead in Japan: A Shopping Spree through Shibuya’s PARCO Mall

With everything available at the click of the mouse, shopping centers have been dying a slow death. Unable to offer consumers the same limitless (and often cheaper) choices as the Internet, foot traffic and subsequent sales have dropped to abysmal levels.

Carter Group Viewpoints

Globinar: Japan Market Entry Opportunities and Success – Learn the Trends that shape the new era of Japan and how US businesses can profit

Last week, Dominic Carter, CEO of CarterJMRN, had the honour to speak at the Global Chamber Globinar on ‘Japan Market Entry Opportunities and Success,’ which covered trends and strategies pertinent for successful entry in the Japanese market.

Ageing and Generations, Aging Technology

Healthy, Safe and In Touch—What Smart Technology Can Do for Japan’s Senior Citizens

You’ve probably heard about Japan’s drive to ensure that you, me and everyone else in the country live long, prosper and become happy centenarians. Technology is being touted as an integral element in that plan.

Carter Group Viewpoints

Views from a Market Researcher – The Recipe for Success with Japan’s Integrated Resorts

Dominic Carter of The Carter Group, a market research and strategic consulting firm based in Tokyo, is a specialist in understanding consumers. Throughout his many years studying the Japanese market, he has identified four macrotrends pervading the country: “the changing world of work,” “women power,” “generational dynamics,” and “internationalization.”

Carter Group Viewpoints

Marketing Trendscape: Selling Fashion and Beauty in Japan

So after Kim Kardashian’s recent ill-starred attempt to culturally seize kimono (the word, not the garment) for her own, this seems like a fitting time to talk about the women’s fashion and beauty market in Japan.

Changing World of Work

What the Recent Comedian Scandal Teaches Us About Business in Japan

Japan’s entertainment scene was shaken last month when Yoshimoto Kogyo Co. said it terminated its management contract with 49-year-old Hiroyuki Miyasako.

Carter Group Viewpoints

Yay, Free Houses in Japan! Not So Fast, Friend.

You can knock on the doors of millions of residences in Japan 24/7—especially out in the countryside—and get no answer.