by carterjmrn | Sep 30, 2019 | Carter Group Viewpoints
So after Kim Kardashian’s recent ill-starred attempt to culturally seize kimono (the word, not the garment) for her own, this seems like a fitting time to talk about the women’s fashion and beauty market in Japan. Consumers in Japan are some of the most sophisticated...
by carterjmrn | Nov 21, 2011 | Japan Market Entry, Japan Mega Trends
Most marketing efforts related to fashion, cosmetics and grooming in Japan are directed toward women, but it looks as though men are gaining in importance as a potential target that several companies have recognized, and with which they are realizing success. The most...