Tag Fashion

Carter Group Viewpoints

Marketing Trendscape: Selling Fashion and Beauty in Japan

So after Kim Kardashian’s recent ill-starred attempt to culturally seize kimono (the word, not the garment) for her own, this seems like a fitting time to talk about the women’s fashion and beauty market in Japan.

Japan Market Entry, Japan Mega Trends

Fashion, cosmetics and grooming markets proving to be “not for women only”

Most marketing efforts related to fashion, cosmetics and grooming in Japan are directed toward women, but it looks as though men are gaining in importance as a potential target that several companies have recognized, and with which they are realizing success.