Carter Group Viewpoints Intergenerational Conflicts and Cooperations – Japan Writes the Roadmap As a consummate Japan watcher for nearly 35 years, I’ve often commented on the changing psyche of the Japanese consumer. Read More
Carter Group Viewpoints Dankai Generation Even though I’ve lived in Japan for many years now, it was only a few years ago, mainly through having seen him appear on an especially creative television campaign for Sony, that I became aware of the existence of a rock star named Eikichi Yazawa.Read More