Tag Dankai

Carter Group Viewpoints

Intergenerational Conflicts and Cooperations – Japan Writes the Roadmap

As a consummate Japan watcher for nearly 35 years, I’ve often commented on the changing psyche of the Japanese consumer.

Carter Group Viewpoints

Dankai Generation

Even though I’ve lived in Japan for many years now, it was only a few years ago, mainly through having seen him appear on an especially creative television campaign for Sony, that I became aware of the existence of a rock star named Eikichi Yazawa.