Intergenerational Conflicts and Cooperations – Japan Writes the Roadmap
As a consummate Japan watcher for nearly 35 years, I’ve often commented on the changing psyche of the Japanese consumer.
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Tag Dankai
Dankai Generation
Even though I’ve lived in Japan for many years now, it was only a few years ago, mainly through having seen him appear on an especially creative television campaign for Sony, that I became aware of the existence of a rock star named Eikichi Yazawa.
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