Tag japanese market research

Carter Group Viewpoints, Japan Market Entry

What Companies Can Learn From Facebook’s Failure in Japan

While hugely popular across the Western world, Facebook failed to emulate the same level of success in Japan.

Carter Group Viewpoints

Stingy Japan

There’s no polite way of saying it. It seems to me lately that Japan is turning into a nation of cheapskates. But, truth be told, Japanese have always adopted a defensive stance when it comes to spending money.