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Ageing and Generations

Turning Silver into Gold: Marketing to Japan’s Dynamic Seniors

Did you celebrate September 16, Respect for the Aged Day? If you’re selling products or services in Japan, you should!

Carter Group Viewpoints

September Back-packs to School

While September is viewed as the start of the school year in the US. Japan’s school year starts in April, and my eldest son will enter the local elementary school.