Category Ageing and Generations

Carter Japan Consumer Values Survey 2021 – A Surprisingly Progressive Japan Emerges

On many levels, Japan appears to ignore key elements of what westerners consider to comprise social modernity. One classic example is the profound lack of progress women have made in gaining meaningful roles in management. In this area, to name only one, Japan seems to trail other countries by decades.
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Are Japan’s Young About to Write Their Own Story?

Back in 2018 I published an article on LinkedIn titled, ‘Young and Careful: Japan’s Strangely Conservative Youth’. At the time of writing that piece it had, for some time, seemed to me that young people in Japan were going against the expected role of social change-maker that I and other foreigners may have expected.
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