Tag market research

Carter Group Viewpoints

Why Malls Aren’t Dead in Japan: A Shopping Spree through Shibuya’s PARCO Mall

With everything available at the click of the mouse, shopping centers have been dying a slow death. Unable to offer consumers the same limitless (and often cheaper) choices as the Internet, foot traffic and subsequent sales have dropped to abysmal levels.

Women Power

The only figure you need to understand gender equality in Japan

If a single word could sum up Japan’s gender role rigidity, it’d be kanai. It means “one who remains inside the home,” and is how many husbands here refer to their wives in public.

Carter Group Viewpoints, Market Research Methodology

Fracking the Japanese Market: Using Market Segmentation to Uncover Hidden Opportunities

You may have heard that the Japanese market, despite being the third biggest economy in the world, is past its prime. But with a more detailed analysis and segmentation of the Japanese market, massive opportunities reveal themselves in Japan.

Ageing and Generations, Aging Technology

The Diversity of the Japanese Silver Travel Market

Japanese seniors represent over 50% of the consumer economy — a ratio destined to increase alongside the aging population. Today’s seniors represent a more diversified market than previous generations.

Carter Group Viewpoints

Globinar: Japan Market Entry Opportunities and Success – Learn the Trends that shape the new era of Japan and how US businesses can profit

Last week, Dominic Carter, CEO of CarterJMRN, had the honour to speak at the Global Chamber Globinar on ‘Japan Market Entry Opportunities and Success,’ which covered trends and strategies pertinent for successful entry in the Japanese market.

Ageing and Generations, Aging Technology

Healthy, Safe and In Touch—What Smart Technology Can Do for Japan’s Senior Citizens

You’ve probably heard about Japan’s drive to ensure that you, me and everyone else in the country live long, prosper and become happy centenarians. Technology is being touted as an integral element in that plan.

Carter Group Viewpoints

How to Ensure a Bon Voyage for Japan’s Female Overseas Travelers

The Japanese are known for their love to travel, and there is one up-and-coming market segment to watch: young Japanese women outtravel their male cohorts by far.

Carter Group Viewpoints

In Japan, the Future Lies in the Experience Economy

Psychologists have been telling us for years now that personal investment made in experiences, rather than material goods, is the happiest cash you can spend.