Tag market research

Carter Group Viewpoints

Heating Up—The Battle between Smoking and Vaping in Japan

Japan’s cities and office buildings have been gradually squeezing smokers into smaller confines, forbidding puffing away while walking on the street and creating smoking rooms that serve as havens and isolation booths for tobacco fans.

Carter Group Viewpoints

Japan’s Women Are Still Trapped in Gender Gap—Free Them and Profit

It really shouldn’t be this way, but the lives and careers of Japan’s highly educated and capable women are still dictated by how the country’s grey patriarchy thinks and acts.

Carter Group Viewpoints

The Life Changing Magic of Questioning Assumptions

A key Zen truth is that nothing is permanent. Therefore it follows that attachment to transient objects will bring suffering.

Japan Market Entry, Market Research Methodology

CarterJMRN Interviews: Timothy Connor, Synnovate Consulting

I recently sat down with Timothy Connor of Synnovate Consulting regarding his experiences and insights gained from his years in the Japanese consumer market.

Carter Group Viewpoints

Thinking of skipping your Japan market research?

The Japanese market is rich with opportunity, but it is also full of unique challenges and risks not faced in other international markets.

Carter Group Viewpoints

Is Japan Back? Was It Ever Gone?

Having spent the past 28 years observing the Japanese market and its trials and tribulations, I am always amused by the “is Japan back” question, which I have heard on a number of occasions over the years.

Carter Group Viewpoints

Dankai Generation

Even though I’ve lived in Japan for many years now, it was only a few years ago, mainly through having seen him appear on an especially creative television campaign for Sony, that I became aware of the existence of a rock star named Eikichi Yazawa.

Carter Group Viewpoints

Bricks-and-mortar Retail Scene Climbs to New Levels to Attract Consumers

Retailers of all types are having to work harder to attract and hold consumers’ attention in the “real” versus “virtual” worlds, as consumers of all ages become increasingly engaged with all things digital.

Japan Market Entry, Japan Mega Trends

Fashion, cosmetics and grooming markets proving to be “not for women only”

Most marketing efforts related to fashion, cosmetics and grooming in Japan are directed toward women, but it looks as though men are gaining in importance as a potential target that several companies have recognized, and with which they are realizing success.

market-research-blog

Best prescription for market turbulence is always a dose of “back to basics”

At the beginning of this year, I predicted a “perfect marketing storm” in terms of the rapid evolution of both sales/distribution channels and consumer communications channels, requiring companies in Japan — whether foreign or domestic — to work even harder than before in order to capture and maintain customer favor.