Grass Eaters

Grass Eaters

It was back in 2006 that columnist, Maki Fukusawa, alerted us to the possibility that Japan’s fabled salarymen were mutating into something rather more touchy-feely. In a series of articles published on the Nikkei Business website she coined the term “soushoku danshi”...
Japan As a Post-Branding Society?

Japan As a Post-Branding Society?

In a 1988 work entitled Postmodernism and Japan,[i] the authors make the interesting hypothesis that what is “postmodern” in the West has existed in Japan in a number of manifestations extending back to what European and American historians term the ‘early...
SŌshoku Danshi

SŌshoku Danshi

Walking up and down the streets of Shibuya on a Saturday afternoon, Yuuji Morimoto was surprised at what he saw. Things seemed quite different to the way they were 5 years ago when he left Japan to attend university in the United States. Everywhere he looked, there...