Category Carter Group Viewpoints

Japan Sentiment Tracker, Carter Group Viewpoints, Internationalization, Japan Values Segmentation

Introducing Japan’s Fearful Fringe

Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust in their security, either personally or for the country at large.

Japan Sentiment Tracker, Carter Group Viewpoints, Changing World of Work, Japan Values Segmentation

Young and Going Places – Meet Japan’s 20th Century Modernists

One definition of progress is that Japan should move its society from one based on traditional values - highly protective of change and respectful of continuity and stability - to one of openness and free market competition.

Japan Sentiment Tracker, Carter Group Viewpoints, Japan Values Segmentation

Meet Japan’s Silent Majority

In the world of market research, it’s well known that Japanese people tend to shy away from the extreme points when answering rating scale questions.

Carter Group Viewpoints, Japan Market Entry

Ritorno al Futuro per il Lusso in Giappone?

Circa 30 anni fa, il Giappone si distingueva come epicentro del lusso mondiale. Ancora mercato fondamentale per i brand internazionali, negli ultimi anni il Paese è stato privato dalla Cina del suo titolo di leader nel consumo del lusso in Asia.

Carter Group Viewpoints, Japan Market Entry

Back to the Future for Luxury in Japan?

Some 30 years ago, Japan was the epicentre of growth in global luxury. While it has remained a significant market for international luxury brands, China has taken over Japan’s leading consumer role in Asia in recent years.

Carter Group Viewpoints, Ageing and Generations

Social Media Usage Trends in Japan, 2021

CarterJMRN has been tracking daily social media use among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017.

Japan Mega Trends, Ageing and Generations, Carter Group Viewpoints, Changing World of Work, Green Consumer, Internationalization, Japan Sentiment Tracker, Women Power

Carter Japan Consumer Values Survey 2021 – A Surprisingly Progressive Japan Emerges

On many levels, Japan appears to ignore key elements of what westerners consider to comprise social modernity. One classic example is the profound lack of progress women have made in gaining meaningful roles in management. In this area, to name only one, Japan seems to trail other countries by decades.

Carter Group Viewpoints, Japan Market Entry, Market Research Methodology

Getting Your Japan Market Research Right, First Time: Tips For Success

Recently my colleague Debbie Howard and I were interviewed by Jamin Brazil for his Happy Market Research Podcast (a highly recommended podcast if you have an interest in market research).

Market Research Methodology, Carter Group Viewpoints

Six Great Reasons Not to do Market Research (and why I don’t agree!)

Back in the last century when I was studying marketing at the University of New South Wales in Australia I was fortunate enough to be properly introduced to the concept of market research.