by carterjmrn | Jan 3, 2023 | Carter Group Viewpoints
The video gaming market in Japan is the third-biggest in the world, generating over $22 billion in sales in 2021. Apart from being the home of masters of the gaming universe, such as Nintendo, its sheer size alone makes Japan a critically important market for gaming...
by carterjmrn | Dec 15, 2022 | Age-Tech Japan, Ageing and Generations, Carter Group Viewpoints
Developing tech-enabled products and services that assist us as we age is a relatively new frontier. However, the vision of a world where people in advanced years can meaningfully participate in society and overcome the physical and cognitive challenges of age is...
by carterjmrn | Dec 9, 2022 | Carter Group Viewpoints, Green Consumer, Japan Sentiment Tracker, Japan Values Segmentation
Japanese are not as unengaged on the topic of sustainability as you might think Over the past 10 to 15 years, Japanese marketers have wholeheartedly embraced the symbology of sustainability. Notions of ‘green’ and ‘eco’ and ‘human’ have proliferated in aesthetic...
by carterjmrn | Dec 1, 2022 | Carter Group Viewpoints, Japan Sentiment Tracker, Japan Values Segmentation
Values are challenged by the complexity of modern life For many, one of the toughest challenges in developing one’s values set is navigating through extremes. There is a temptation to assume simplistic (or unbalanced) worldviews that provide a sense of security....
by carterjmrn | Nov 29, 2022 | Carter Group Viewpoints, Internationalization, Japan Sentiment Tracker, Japan Values Segmentation
Living in ‘fortress Japan’ Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust in their security, either personally or for the country at large. They view their nation as being...
by carterjmrn | Oct 11, 2022 | Carter Group Viewpoints, Changing World of Work, Japan Sentiment Tracker, Japan Values Segmentation
Competing definitions of progress in today’s Japan One definition of progress is that the Japanese market should move its society from one based on traditional values – highly protective of change and respectful of continuity and stability – to one of...
by carterjmrn | Feb 25, 2022 | Carter Group Viewpoints, Japan Sentiment Tracker, Japan Values Segmentation
In the world of Japanese market research, it’s well known that Japanese people tend to shy away from the extreme points when answering rating scale questions. You might often find the majority, or at least a plurality, of respondents in your survey bunching at the...
by carterjmrn | Feb 24, 2022 | Carter Group Viewpoints, Japan Market Entry
Giappone sostituisce la Cina: di nuovo al centro del mercato del lusso Circa 30 anni fa, il Giappone si distingueva come epicentro del lusso mondiale. Ancora mercato fondamentale per i brand internazionali, negli ultimi anni il Paese è stato privato dalla Cina del suo...
by carterjmrn | Feb 4, 2022 | Carter Group Viewpoints, Japan Market Entry
Japan retakes the luxury centre stage from China Some 30 years ago, Japan was the epicentre of growth in global luxury. While it has remained a significant market for international luxury brands, China has taken over Japan’s leading consumer role in Asia in recent...