One definition of progress is that Japan should move its society from one based on traditional values - highly protective of change and respectful of continuity and stability - to one of openness and free market competition.Read MoreYoung and Going Places – Meet Japan’s 20th Century Modernists
Circa 30 anni fa, il Giappone si distingueva come epicentro del lusso mondiale. Ancora mercato fondamentale per i brand internazionali, negli ultimi anni il Paese è stato privato dalla Cina del suo titolo di leader nel consumo del lusso in Asia.Read MoreRitorno al Futuro per il Lusso in Giappone?
Some 30 years ago, Japan was the epicentre of growth in global luxury. While it has remained a significant market for international luxury brands, China has taken over Japan’s leading consumer role in Asia in recent years.Read MoreBack to the Future for Luxury in Japan?
On many levels, Japan appears to ignore key elements of what westerners consider to comprise social modernity. One classic example is the profound lack of progress women have made in gaining meaningful roles in management. In this area, to name only one, Japan seems to trail other countries by decades.Read MoreCarter Japan Consumer Values Survey 2021 – A Surprisingly Progressive Japan Emerges
Recently my colleague Debbie Howard and I were interviewed by Jamin Brazil for his Happy Market Research Podcast (a highly recommended podcast if you have an interest in market research).Read MoreGetting Your Japan Market Research Right, First Time: Tips For Success
Back in the last century when I was studying marketing at the University of New South Wales in Australia I was fortunate enough to be properly introduced to the concept of market research.Read MoreSix Great Reasons Not to do Market Research (and why I don’t agree!)
Back in 2018 I published an article on LinkedIn titled, ‘Young and Careful: Japan’s Strangely Conservative Youth’. At the time of writing that piece it had, for some time, seemed to me that young people in Japan were going against the expected role of social change-maker that I and other foreigners may have expected.Read MoreAre Japan’s Young About to Write Their Own Story?