New Movie Release (Cinema Exit Survey)

Upon the release of a their brand new movie into Japanese cinemas, our client wanted to understand of how the opening audiences rated the film in order to predict performance for the following weekend

• During opening weekend, an exit survey was distributed to attending audiences throughout the day at select cinemas
• Surveys were collected upon the end of the film and data was quickly tabulated and analyzed before delivery to the client in Hollywood

• The client was able to obtain necessary information from early film goers in order to strategize marketing plans for the coming weeks of follower audience members
• Additional obtained information was also used for marketing tactics for upcoming home entertainment (DVD, SVOD, Pay-per-view etc.) releases