Exploration of Consumer Behavior and Usage Occasions of Streaming Services

Our client – a popular streaming service – was looking into different avenues they might want to explore to better connect with their users. We tested a number of potential extensions and explored how these might be deployed in the market.

• Respondent diaries to record everyday behaviors, followed up with  in-depth interviews
• Helping to explain the cultural context around deep-rooted beliefs
• Deep understanding of where analogous “occasions” could inform the experience of the app

• A clear focus on how the platform can evolve and grow with customer usage
• A set on guardrails on how to execute next steps and, most importantly where concepts cannot align with the brand