New Vacuum Cleaner Usage/Attitudes (Home Use Test)

A famous vacuum manufacturer was interested in not only understanding why previously launched models of their vacuums in Japan sold so badly, but also wanted to test a newly developed Japanese prototype model of their vacuum

• Prototype models of the vacuum were sent out to pre-recruited respondents to test in their home for a pre-determined set of days
• A weekly journal was kept by respondents, in which they logged their usage of the device, their thoughts, and overall evaluations of the product

The client was able to gather an abundance of useful information that allowed them to understand the difference in Japanese consumer usage behavior when compared to that of their other audiences. In the end, the client was able to redesign their vacuum and successfully relaunch into the Japanese market