Uncovering Trends for Futures Studies

A global leader in futurology was looking for emerging, dominant and fading trends influencing the behaviour of 18-34 and 35+ years old in Japan

• Macro trends shaping the nation’s mood and mind
• Key issues/ events influencing the country over the next few years and concrete examples of significant trends
• Manifesting in the culture, including examples of consumer behavior among a variety of industries, brand activities and reactions from corporations, institutions and government, to bring life to each trend

A full trend report delivering consumer trends, insights and innovation that could be used as a foundation for workshops linking consumer and new business opportunities