Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer behaviour and marketing strategies. Among the
Unmasking Japan | The Blog of CarterJMRN
Carter Group Viewpoints
Gain perspectives directly from the experts at CarterJMRN with our Viewpoints section. Here, we share our thoughts on the latest trends, challenges, and opportunities in the Japanese market research industry, offering a blend of analytical depth and practical advice.
Consumer Insight Spotlight
In the vibrant and ever-evolving world of gaming, Japan presents a unique landscape where tradition and technology converge, crafting experiences that resonate deeply with a diverse audience of gamers.
Japan's gaming landscape contains a fascinating blend of tradition and innovation, deeply intertwined with the evolving identities of its gamers. This world is full of creators who generate an
For brands seeking new frontiers and aiming for success on the entrepreneurial journey, there is no more interesting and fulfilling landscape than Japan. With years of experience partnering with
While print media is still popular among seniors, more and more seniors are using the internet, smartphones, and social media to stay connected and informed.
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Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer...
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Researchers from South Korea and Greenpeace East Asia recently found microplastics in 90 percent of the table salt brands they sampled worldwide.
Whenever you read anything about demography in Japan the greying baby boomers come up time and again as being the key distinctive cohort.
The Japanese certainly earned the image of the wealthiest nation on the planet in the past. During the so-called bubble years, which peaked...
A key Zen truth is that nothing is permanent. Therefore it follows that attachment to transient objects will bring suffering.
While September is viewed as the start of the school year in the US. Japan’s school year starts in April, and my eldest...
You can love it or you can hate it, but there’s no denying that Nike’s latest iteration of the Just Do It campaign...
