Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer behaviour and marketing strategies. Among the
Unmasking Japan | The Blog of CarterJMRN
Carter Group Viewpoints
Gain perspectives directly from the experts at CarterJMRN with our Viewpoints section. Here, we share our thoughts on the latest trends, challenges, and opportunities in the Japanese market research industry, offering a blend of analytical depth and practical advice.
Consumer Insight Spotlight
In the vibrant and ever-evolving world of gaming, Japan presents a unique landscape where tradition and technology converge, crafting experiences that resonate deeply with a diverse audience of gamers.
Japan's gaming landscape contains a fascinating blend of tradition and innovation, deeply intertwined with the evolving identities of its gamers. This world is full of creators who generate an
For brands seeking new frontiers and aiming for success on the entrepreneurial journey, there is no more interesting and fulfilling landscape than Japan. With years of experience partnering with
While print media is still popular among seniors, more and more seniors are using the internet, smartphones, and social media to stay connected and informed.
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Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer...
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Anyone paying attention to the stock market over the past six months will have borne witness to the incredible run up of the...
Many a time, it has been said that Japan likes to do things its own way. And nowhere is this truer than in...
Having spent the past 28 years observing the Japanese market and its trials and tribulations, I am always amused by the “is Japan...
After years of reporting on a Japanese consumer in retreat, we believe we are starting to see a sea change.
The beginning of 2014 marks the end of my fifteenth year in Japan. That’s more than enough time in one place for any...
Those of us who have lived in Japan for some time will often marvel at how quickly and definitely the seasons change. One...
