Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer behaviour and marketing strategies. Among the
Unmasking Japan | The Blog of CarterJMRN
Carter Group Viewpoints
Gain perspectives directly from the experts at CarterJMRN with our Viewpoints section. Here, we share our thoughts on the latest trends, challenges, and opportunities in the Japanese market research industry, offering a blend of analytical depth and practical advice.
Consumer Insight Spotlight
In the vibrant and ever-evolving world of gaming, Japan presents a unique landscape where tradition and technology converge, crafting experiences that resonate deeply with a diverse audience of gamers.
Japan's gaming landscape contains a fascinating blend of tradition and innovation, deeply intertwined with the evolving identities of its gamers. This world is full of creators who generate an
For brands seeking new frontiers and aiming for success on the entrepreneurial journey, there is no more interesting and fulfilling landscape than Japan. With years of experience partnering with
While print media is still popular among seniors, more and more seniors are using the internet, smartphones, and social media to stay connected and informed.
Featured Blog
Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer...
Latest Blog
On a recent business trip to Singapore I was taken aback when told by someone well connected in the American business community there,...
There’s no polite way of saying it. It seems to me lately that Japan is turning into a nation of cheapskates. But, truth...
At the beginning of 2011 The New York Times wrote a piece with a headline “Facebook Wins Relatively Few Friends in Japan.”
Top chefs from around the world predicted that vegetables and “fabulous experimental vegetarian food” would catch a wave in 2012, along with the...
At Decks Mall in Tokyo’s Odaiba there is a whole floor devoted to an attraction called Daiba Itchome Shoutengai. That precinct of the...
During the two so-called ‘lost decades’ since the early 1990s, the standard of living of the average Japanese household has been maintained, and...
