Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer behaviour and marketing strategies. Among the
Unmasking Japan | The Blog of CarterJMRN
Carter Group Viewpoints
Gain perspectives directly from the experts at CarterJMRN with our Viewpoints section. Here, we share our thoughts on the latest trends, challenges, and opportunities in the Japanese market research industry, offering a blend of analytical depth and practical advice.
Consumer Insight Spotlight
In the vibrant and ever-evolving world of gaming, Japan presents a unique landscape where tradition and technology converge, crafting experiences that resonate deeply with a diverse audience of gamers.
Japan's gaming landscape contains a fascinating blend of tradition and innovation, deeply intertwined with the evolving identities of its gamers. This world is full of creators who generate an
For brands seeking new frontiers and aiming for success on the entrepreneurial journey, there is no more interesting and fulfilling landscape than Japan. With years of experience partnering with
While print media is still popular among seniors, more and more seniors are using the internet, smartphones, and social media to stay connected and informed.
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Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer...
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At CarterJMRN we’ve heard many times over the years that Japanese people do not seem to care about climate change or, for that matter, environmental issues in general. This makes it hard for...
Since 2017, CarterJMRN has published a yearly index of consumer sentiments in Japan. We have gauged the Japanese response on a range of topics including...
The affront to our human nature – called social distancing – that we are now being forced to endure will, in some cases, save...
One thing is certain for all of us, as a rather morbid saying goes. But alas, it is true and therefore it doesn’t...
Wherever you live in the world right now it’s well nigh-impossible to avoid the constant flood of information and speculation about the viral...
There was a lot of skepticism going into the Rugby World Cup in Japan. Foreign investors were concerned that there would be a...
