For brands seeking new frontiers and aiming for success on the entrepreneurial journey, there is no more interesting and fulfilling landscape than Japan. With years of experience partnering with
Unmasking Japan | The Blog of CarterJMRN
Japan Market Entry
Entering the Japanese market can be daunting. Our articles break down the complexities of market entry strategies, offering expert advice and case studies on navigating Japan’s business environment. Learn about the regulatory frameworks, cultural nuances, and strategic partnerships essential for a successful launch.
Consumer Insight Spotlight
It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating the best customer experience strategy, they
Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than one’s own.
Are you planning to conduct market research in Japan? Don't let the country's demographic homogeneity fool you. While Japan may not be as diverse as the US, where there
Asynchronous research facilitates information sharing among participants outside the constraints of time and place.
Featured Blog
For brands seeking new frontiers and aiming for success on the entrepreneurial journey, there is no more interesting and fulfilling landscape than Japan....
Latest Blog
Tokyo has always been a food Mecca. Today, Tokyo has more Michelin star restaurants than any other city in the world.
You have heard it before: Their diet endows Japanese people with centennially long lives, slender figures, and generally good health.
The so-called “seniors’” market continues to inspire innovative products and services that materialize in ways which far surpass the common theme of robotic...
Whenever you read anything about demography in Japan the greying baby boomers come up time and again as being the key distinctive cohort.
I recently sat down with Timothy Connor of Synnovate Consulting regarding his experiences and insights gained from his years in the Japanese consumer...
Most marketing efforts related to fashion, cosmetics and grooming in Japan are directed toward women, but it looks as though men are gaining...
