エスノグラフィック研究

She has over 170,000 uploaded YouTube videos, 1,000,000 created artworks and 100,000 original songs under her name, some of which have been top karaoke picks...

Many a time, it has been said that Japan likes to do things its own way. And nowhere is this truer than in...

The beginning of 2014 marks the end of my fifteenth year in Japan. That’s more than enough time in one place for any...

Those of us who have lived in Japan for some time will often marvel at how quickly and definitely the seasons change. One...

On a recent business trip to Singapore I was taken aback when told by someone well connected in the American business community there,...

At the beginning of 2011 The New York Times wrote a piece with a headline “Facebook Wins Relatively Few Friends in Japan.”

Top chefs from around the world predicted that vegetables and “fabulous experimental vegetarian food” would catch a wave in 2012, along with the...

At Decks Mall in Tokyo’s Odaiba there is a whole floor devoted to an attraction called Daiba Itchome Shoutengai. That precinct of the...

Even though I’ve lived in Japan for many years now, it was only a few years ago, mainly through having seen him appear...

Ispend a good part of every summer these days in a small Texas Hill Country town, 13,000 some-odd miles from Tokyo. Looking out...

One of the first things that struck me when I came to Japan as a young manager was how difficult it was to...

Perhaps the most important and far-ranging phenomenon to consider when marketing any product or service in Japan is the sheer power represented by...