トレンド分析

Researchers from South Korea and Greenpeace East Asia recently found microplastics in 90 percent of the table salt brands they sampled worldwide.

The so-called “seniors’” market continues to inspire innovative products and services that materialize in ways which far surpass the common theme of robotic...

Whenever you read anything about demography in Japan the greying baby boomers come up time and again as being the key distinctive cohort.

The Japanese certainly earned the image of the wealthiest nation on the planet in the past. During the so-called bubble years, which peaked...

A key Zen truth is that nothing is permanent. Therefore it follows that attachment to transient objects will bring suffering.

While September is viewed as the start of the school year in the US. Japan’s school year starts in April, and my eldest...

You can love it or you can hate it, but there’s no denying that Nike’s latest iteration of the Just Do It campaign...

The idea that changes in culture can predict consumer trends is one that has become increasingly recognised among marketing professionals in the last...

For Gen Z in Japan, it seems to be all about having jobs, money and security for the future. Right now things are...

Some of them look as though they’ve just rolled out of bed before making their YouTube upload, pausing just long enough to make...

The Japanese market is rich with opportunity, but it is also full of unique challenges and risks not faced in other international markets.

Much has been written and spoken lately about the “Cool Japan” initiative. With the slogan having been in common use since the early...