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Most marketing efforts related to fashion, cosmetics and grooming in Japan are directed toward women, but it looks as though men are gaining...
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Luxury brands are one of the most interesting of all consumer products here, since the Japanese have long prized them, and indeed, still...
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The Global Entrepreneurship Monitor, or GEM has pointed out that in “2000–2009, Japan recorded one of the lowest rates of entrepreneurial activity amongst...
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Two recent high-profile information security breaches — Sony and U.S. marketing firm Epsilon — have once again highlighted the critical importance of information security.
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Two recent high-profile data breaches — at Sony Corp. and U.S. marketing firm Epsilon — have once again highlighted the critical importance of information security.
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In the autumn of last year I reflected upon the extraordinary summer heat we had experienced, and the effect of seasonality upon near-term...
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At the beginning of this year, I predicted a “perfect marketing storm” in terms of the rapid evolution of both sales/distribution channels and...
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I am filled with hope as I watch literally everyone I know scrambling to find ways to contribute to the rebuilding of the...
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On March 13th, 2011, I sorrowfully opened a folder on my laptop called “earthquake.” One week later, it is as full of documents,...
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Japan is without a doubt the hottest consumer laboratory in the world for consumer connectivity. Looking at “mobile” subscribers, there are some 69...
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It was back in 2006 that columnist, Maki Fukusawa, alerted us to the possibility that Japan’s fabled salarymen were mutating into something rather...