トレンド分析

At CarterJMRN we’ve heard many times over the years that Japanese people do not seem to care about climate change or, for that matter, environmental issues in general. This makes it hard for...

Since 2017, CarterJMRN has published a yearly index of consumer sentiments in Japan. We have gauged the Japanese response on a range of topics including...

One thing is certain for all of us, as a rather morbid saying goes. But alas, it is true and therefore it doesn’t...

Wherever you live in the world right now it’s well nigh-impossible to avoid the constant flood of information and speculation about the viral...

There was a lot of skepticism going into the Rugby World Cup in Japan. Foreign investors were concerned that there would be a...

Several lists reveal the dominance of Japanese car giant Toyota, which ranked tenth on Fortune’s 2019 Global 500 based on reach, economic wellbeing,...

Starbucks did it nowhere better than in Japan, Disney did it too, already a long time ago, and Kentucky Fried Chicken as well:...

Fat, fat, fat. Over three times more adults on this planet have become obese since 1975, meaning they’ve got a body-mass index (BMI) of 30 or over. The figure jumped—or maybe rolled—from about 4 percent then to 13 percent by 2016.

Christmas in Japan is an interesting blend of American tradition with a Japanese marketing spin on them. Originally introduced to Japan by Christian missionaries, Christmas never caught on as...

With everything available at the click of the mouse, shopping centers have been dying a slow death. Unable to offer consumers the same...

According to the 2019 Global Wellness Report, the wellness industry is one of the fastest growing global industries projected to harness 500 trillion...

If a single word could sum up Japan’s gender role rigidity, it’d be kanai. It means “one who remains inside the home,” and is...