市場セグメンテーション

Last week, Dominic Carter, CEO of CarterJMRN, had the honour to speak at the Global Chamber Globinar on ‘Japan Market Entry Opportunities and Success,’ which...

Dominic Carter of The Carter Group, a market research and strategic consulting firm based in Tokyo, is a specialist in understanding consumers. Throughout...

The Japanese are known for their love to travel, and there is one up-and-coming market segment to watch: young Japanese women outtravel their...

Kokusaika (internationalism) was a cherished expression of Japan’s elite back in the nineties. Those worthies predicted that the Japanese would break out of their...

So after Kim Kardashian’s recent ill-starred attempt to culturally seize kimono (the word, not the garment) for her own, this seems like a fitting...

As a consummate Japan watcher for nearly 35 years, I’ve often commented on the changing psyche of the Japanese consumer.

Did you celebrate September 16, Respect for the Aged Day? If you’re selling products or services in Japan, you should!

Why does the Japanese market seem so hit and miss when it comes to western brands being able to make a ‘go’ of...

Psychologists have been telling us for years now that personal investment made in experiences, rather than material goods, is the happiest cash you...

You can knock on the doors of millions of residences in Japan 24/7—especially out in the countryside—and get no answer.

While hugely popular across the Western world, Facebook failed to emulate the same level of success in Japan.

If you are considering entering the beef market in Japan, we got some good news for you: Japan needs to import most of...