市場セグメンテーション

The Japanese certainly earned the image of the wealthiest nation on the planet in the past. During the so-called bubble years, which peaked...

I recently sat down with Timothy Connor of Synnovate Consulting regarding his experiences and insights gained from his years in the Japanese consumer...

For Gen Z in Japan, it seems to be all about having jobs, money and security for the future. Right now things are...

One aspect of Japanese leisure culture to which nearly every visitor to Japan is exposed is the ubiquitous practice of karaoke .

Anyone paying attention to the stock market over the past six months will have borne witness to the incredible run up of the...

Having spent the past 28 years observing the Japanese market and its trials and tribulations, I am always amused by the “is Japan...

After years of reporting on a Japanese consumer in retreat, we believe we are starting to see a sea change.

Those of us who have lived in Japan for some time will often marvel at how quickly and definitely the seasons change. One...

There’s no polite way of saying it. It seems to me lately that Japan is turning into a nation of cheapskates. But, truth...

During the two so-called ‘lost decades’ since the early 1990s, the standard of living of the average Japanese household has been maintained, and...

Perhaps the most important and far-ranging phenomenon to consider when marketing any product or service in Japan is the sheer power represented by...

Retailers of all types are having to work harder to attract and hold consumers’ attention in the “real” versus “virtual” worlds, as consumers...