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市場セグメンテーション
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I have been following with interest the prospective launch of Jetstar Japan. Jetstar, a subsidiary of Australia’s flag-carrier Qantas, is widely recognized as...
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Japan’s population crisis is well documented. In a country with the highest life expectancy in the world and one of the lowest birth...
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As negotiations move forward, will Japan be able to muster the political will needed to capitalize on the opportunities that The Trans-Pacific Partnership...
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When I first came to Japan in the late 1990s, one of the most telling signs of the country’s consumer technology progress versus...
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Kizuna, the Japanese word meaning “bond,” was undoubtedly one of the most-used words over the past year.
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Coming from a land of suburban castles, it’s sometimes a little surprising for Americans to see the relative lack of focus Japanese place...
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Given that the market for luxury in Japan has been shrinking in recent years, Hankyu’s decision to double down by opening a luxury...
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At the beginning of last year, I predicted a “perfect marketing storm” in terms of the rapid evolution of both distribution channels and...
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Most marketing efforts related to fashion, cosmetics and grooming in Japan are directed toward women, but it looks as though men are gaining...
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Luxury brands are one of the most interesting of all consumer products here, since the Japanese have long prized them, and indeed, still...
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The Global Entrepreneurship Monitor, or GEM has pointed out that in “2000–2009, Japan recorded one of the lowest rates of entrepreneurial activity amongst...