調査

Perhaps the most important and far-ranging phenomenon to consider when marketing any product or service in Japan is the sheer power represented by...

Retailers of all types are having to work harder to attract and hold consumers’ attention in the “real” versus “virtual” worlds, as consumers...

I have been following with interest the prospective launch of Jetstar Japan. Jetstar, a subsidiary of Australia’s flag-carrier Qantas, is widely recognized as...

Nowadays, it’s often said that television is a dying medium and that newer, more interactive forms of media are taking its place. This...

Japan’s population crisis is well documented. In a country with the highest life expectancy in the world and one of the lowest birth...

As negotiations move forward, will Japan be able to muster the political will needed to capitalize on the opportunities that The Trans-Pacific Partnership...

When I first came to Japan in the late 1990s, one of the most telling signs of the country’s consumer technology progress versus...

Kizuna, the Japanese word meaning “bond,” was undoubtedly one of the most-used words over the past year.

Any of us who experienced the events of March 11, 2011 and their aftermath will understand just how intrinsic social media platforms have...

Coming from a land of suburban castles, it’s sometimes a little surprising for Americans to see the relative lack of focus Japanese place...

Given that the market for luxury in Japan has been shrinking in recent years, Hankyu’s decision to double down by opening a luxury...

At the beginning of last year, I predicted a “perfect marketing storm” in terms of the rapid evolution of both distribution channels and...