トレンド分析

Why does the Japanese market seem so hit and miss when it comes to western brands being able to make a ‘go’ of...

Psychologists have been telling us for years now that personal investment made in experiences, rather than material goods, is the happiest cash you...

You can knock on the doors of millions of residences in Japan 24/7—especially out in the countryside—and get no answer.

While hugely popular across the Western world, Facebook failed to emulate the same level of success in Japan.

If you are considering entering the beef market in Japan, we got some good news for you: Japan needs to import most of...

Tokyo has always been a food Mecca. Today, Tokyo has more Michelin star restaurants than any other city in the world.

Growing up, I remember reading in Time Magazine about how Vegas was going to become family-friendly in the mid-90s by building shopping areas, attractions...

While the green branding and sustainable product market in Japan may trail that of other developed countries, you can’t say that it hasn’t...

In Japan, a drink or three temporarily flattens hierarchies and loosens tongues and inhibitions in all sorts of social environments, from companies to...

In 2007, JMRN pointed out that young Japanese dads were starting to take a much more proactive role in parenting, and young moms were becoming...

You have heard it before: Their diet endows Japanese people with centennially long lives, slender figures, and generally good health.

The story involves what’s been dubbed the #KuToo movement—a play on kutsu, the Japanese word for shoes, and kutsuu, the word for pain,...