トレンド分析

At Decks Mall in Tokyo’s Odaiba there is a whole floor devoted to an attraction called Daiba Itchome Shoutengai. That precinct of the...

During the two so-called ‘lost decades’ since the early 1990s, the standard of living of the average Japanese household has been maintained, and...

Even though I’ve lived in Japan for many years now, it was only a few years ago, mainly through having seen him appear...

Ispend a good part of every summer these days in a small Texas Hill Country town, 13,000 some-odd miles from Tokyo. Looking out...

One of the first things that struck me when I came to Japan as a young manager was how difficult it was to...

Perhaps the most important and far-ranging phenomenon to consider when marketing any product or service in Japan is the sheer power represented by...

Retailers of all types are having to work harder to attract and hold consumers’ attention in the “real” versus “virtual” worlds, as consumers...

I have been following with interest the prospective launch of Jetstar Japan. Jetstar, a subsidiary of Australia’s flag-carrier Qantas, is widely recognized as...

Nowadays, it’s often said that television is a dying medium and that newer, more interactive forms of media are taking its place. This...

Japan’s population crisis is well documented. In a country with the highest life expectancy in the world and one of the lowest birth...

As negotiations move forward, will Japan be able to muster the political will needed to capitalize on the opportunities that The Trans-Pacific Partnership...

When I first came to Japan in the late 1990s, one of the most telling signs of the country’s consumer technology progress versus...