市場セグメンテーション

I have been following with interest the prospective launch of Jetstar Japan. Jetstar, a subsidiary of Australia’s flag-carrier Qantas, is widely recognized as...

Japan’s population crisis is well documented. In a country with the highest life expectancy in the world and one of the lowest birth...

As negotiations move forward, will Japan be able to muster the political will needed to capitalize on the opportunities that The Trans-Pacific Partnership...

When I first came to Japan in the late 1990s, one of the most telling signs of the country’s consumer technology progress versus...

Kizuna, the Japanese word meaning “bond,” was undoubtedly one of the most-used words over the past year.

Coming from a land of suburban castles, it’s sometimes a little surprising for Americans to see the relative lack of focus Japanese place...

Given that the market for luxury in Japan has been shrinking in recent years, Hankyu’s decision to double down by opening a luxury...

At the beginning of last year, I predicted a “perfect marketing storm” in terms of the rapid evolution of both distribution channels and...

Most marketing efforts related to fashion, cosmetics and grooming in Japan are directed toward women, but it looks as though men are gaining...

Luxury brands are one of the most interesting of all consumer products here, since the Japanese have long prized them, and indeed, still...

The Global Entrepreneurship Monitor, or GEM has pointed out that in “2000–2009, Japan recorded one of the lowest rates of entrepreneurial activity amongst...

Two recent high-profile information security breaches — Sony and U.S. marketing firm Epsilon — have once again highlighted the critical importance of information security.