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Social media use and digital uptake among older generations has proven to be an interesting metric to watch over the years, and is...

With more than 34 million people over the age of 65, Japan is the oldest country in the world, and it already feels...

Debbie Howard, Chairman of The Carter Group/Japan Market Resource Network, was recently interviewed by leading agetech innovator Keren Etkin (author of the recently...

With right at 30% of its population aged over 65, Japan represents the largest global market for ageing-related technologies.

Dominic Carter, CEO of The Carter Group / Japan Market Resource Network, shares the latest on a great opportunity for foreign (non-Japanese) age-tech...

Our Japan Consumer Sentiment Survey carried out in March 2021 indicates that Japanese of all generations are looking to increase the quality and...

CarterJMRN has been tracking daily social media use among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017.

Recently my colleague Debbie Howard and I were interviewed by Jamin Brazil for his Happy Market Research Podcast (a highly recommended podcast if you have an interest...

Back in the last century when I was studying marketing at the University of New South Wales in Australia I was fortunate enough...

Back in 2018 I published an article on LinkedIn titled, ‘Young and Careful: Japan’s Strangely Conservative Youth’. At the time of writing that...

Just this past weekend (October 16-18), the popular animation “Demon Slayer（鬼滅の刃）” released its first movie in cinemas across the nation, shattering all-time opening records by bringing in...

Both cautiously and optimistically we can say that it looks like the peak of the Covid crisis has passed in Japan. Shops are open, restaurants...