調査

While September is viewed as the start of the school year in the US. Japan’s school year starts in April, and my eldest...

You can love it or you can hate it, but there’s no denying that Nike’s latest iteration of the Just Do It campaign...

The idea that changes in culture can predict consumer trends is one that has become increasingly recognised among marketing professionals in the last...

For Gen Z in Japan, it seems to be all about having jobs, money and security for the future. Right now things are...

Some of them look as though they’ve just rolled out of bed before making their YouTube upload, pausing just long enough to make...

The Japanese market is rich with opportunity, but it is also full of unique challenges and risks not faced in other international markets.

Much has been written and spoken lately about the “Cool Japan” initiative. With the slogan having been in common use since the early...

One aspect of Japanese leisure culture to which nearly every visitor to Japan is exposed is the ubiquitous practice of karaoke .

She has over 170,000 uploaded YouTube videos, 1,000,000 created artworks and 100,000 original songs under her name, some of which have been top karaoke picks...

Anyone paying attention to the stock market over the past six months will have borne witness to the incredible run up of the...

Many a time, it has been said that Japan likes to do things its own way. And nowhere is this truer than in...

Having spent the past 28 years observing the Japanese market and its trials and tribulations, I am always amused by the “is Japan...