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エスノグラフィック研究

Market understanding and concept research

Exploration of Consumer Behavior and Usage Occasions of Streaming Services
Our client – a popular streaming service – was looking into different avenues they might want to explore to better connect with their...
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Understanding Gaming Behaviour and Play Testing in Japan
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Understand Needs and Habits of Translation Applications among Young Adults
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Exploring opportunities in the retail space to cater to a younger audience in Japan​

Exploring Opportunities in the Retail Space to Cater to a Younger Audience in Japan​
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New Vacuum Cleaner Usage/Attitudes (Home Use Test)

New Vacuum Cleaner Usage/Attitudes (Home Use Test)
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Understanding Grocery Shopping Experience among Older Adults
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Exploring take-out_delivery_dining out habits of Japanese consumers​

Understanding Foundational Japanese Food Habits and Decision-Making on Meals
Testing the acceptance of an advertisement of a new food delivery appCa
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Understanding Loneliness Among Elderlies

Understanding “Loneliness” Among Elderlies and Opportunities of a Socializing Robot
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Exploring Care and Accessibility in Japan for Robotics Agency

Exploring Care and Accessibility in Japan for Robotics Agency
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Understanding Tea and Beverage "Moments" with Major Beverage Company

Understanding Tea and Beverage “Moments” with Major Beverage Company
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Exploring take-out_delivery_dining out habits of Japanese consumers​

Exploring Take-Out/Delivery/Dining Out Habits of Japanese Consumers​
Testing the acceptance of an advertisement of a new food delivery app
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Exploring the Dankai Junior Generation to Reveal Opportunities of Technological Solutions

Exploring the “Dankai Junior” Generation to Reveal Opportunities of Technological Solutions
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