Unmasking Japan
The blog of CarterJMRN

Welcome to the CarterJMRN blog, where we explore the world of the Japanese consumer. Our posts offer our insights based on decades of experience into prevailing trends and effective methodologies in Japanese market research. Here, you can join our discussions on how cultural nuances impact business strategies in Japan and beyond. Stay informed and ahead with our tailored analyses, carefully crafted to empower your market strategies in Japan.

Featured Blog

Navigating Qualitative Research Methodologies: A Comparison of In Depth Interviews and Focus Group Discussions
The market research journey often begins with In Depth Interviews (IDIs) before advancing to focus groups, employing a strategy that leverages the unique...
, , ,,,,

Trending

消費財
トレンド分析
メディアと通信
エスノグラフィック研究
Japan
市場セグメンテーション
技術と電子機器
専門サービス
医療と製薬
market research
Japan Market
詳細インタビュー / 一対一インタビュー / 対面インタビュー
Marketing
Japanese market
小売
食品・飲料
オンライン調査
Japanese
Japanese consumers
ソーシャルメディア監視
フォーカスグループ
Japanese culture
Consumer Insights
エンターテイメント
不動産と建設
旅行とホスピタリティ
調査
Change in Japan

Newest Blog

The Influence of Celebrity in Japanese Marketing: The Legacy of Tetsuko Kuroyanagi
Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer...
, , , ,

Japanese Gaming Sensitivities: Navigating Between PC/Console, Mobile, and Nintendo
In the vibrant and ever-evolving world of gaming, Japan presents a unique landscape where tradition and technology converge, crafting experiences that resonate deeply...
, , , ,,,

Redefining Play: The Rise of Social Gaming and Cultural Shifts in Japan’s Gaming Ecosystem
Japan's gaming landscape contains a fascinating blend of tradition and innovation, deeply intertwined with the evolving identities of its gamers. This world is...
, , , , ,,,,
Market Research Analysts' New Job: How AI is Changing the Role, Not Replacing It

Market Research Analysts’ New Job: How AI is Changing the Role, Not Replacing It
In a sense, generative AI in market research is not doing anything that researchers weren’t doing already. They have always generated, collected, analyzed,...
, , ,,,,,,,,,, ,,
Using UX Research to Unleash Japan's Entrepreneurial Potential

Using UX Research to Unleash Japan’s Entrepreneurial Potential
For brands seeking new frontiers and aiming for success on the entrepreneurial journey, there is no more interesting and fulfilling landscape than Japan....
, , ,,,,,,,, ,,,
What you Should know about Senior Insta Influencers in Japan

Senior Influencers: How to Reach the Aging Population
While print media is still popular among seniors, more and more seniors are using the internet, smartphones, and social media to stay connected...
, , , ,,, ,,,,
The Power and Glory of Engaged Stakeholders in UX Research

The Power and Glory of Engaged Stakeholders in UX Research
It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating...
, , , , ,,, ,,,,
The Art and Science of Better Qualitative Research Engagement with Japanese Participants

The Art and Science of Better Qualitative Research Engagement with Japanese Participants
Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than...
, , , ,,, ,,,,
Why localised recruitment plans are needed in Japan

Why Localized Market Research Recruiting is Key in Japan
Are you planning to conduct market research in Japan? Don't let the country's demographic homogeneity fool you. While Japan may not be as...
, ,,, ,,

Core Topics

Market Research Methodology
Japan Values Segmentation
Japan Sentiment Tracker
Japan Mega Trends
Japan Market Entry
Covid-19 Related Articles
Carter Group Viewpoints
Age-Tech Japan
Market Research Methodology
See More in this Category

Navigating Qualitative Research Methodologies: A Comparison of In Depth Interviews and Focus Group Discussions

The market research journey often begins with In Depth Interviews (IDIs) before advancing to focus groups, employing a strategy that leverages the unique...

Market Research Analysts’ New Job: How AI is Changing the Role, Not Replacing It

In a sense, generative AI in market research is not doing anything that researchers weren’t doing already. They have always generated, collected, analyzed,...

The Power and Glory of Engaged Stakeholders in UX Research

It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating...

5 Ways Asynchronous Research Fits into UX Plans

Asynchronous research facilitates information sharing among participants outside the constraints of time and place.
Japan Mega Trends
See More in this Category

4 Major Trends Shaping Japan

Japan is meeting the era of Reiwa with unprecedented growth in the elder age brackets and declining numbers among the young.

Why Culture Eats Strategy for Breakfast

You’ve heard it said that ‘culture eats strategy for breakfast.’ More than once, probably. It’s become a part of corporate vernacular, a buzz...

Tik Tok Challenges Major Social Networks in Japan

CarterJMRN has been tracking daily social media usage among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017.

Japan’s People Start to Engage with the Sustainable Development Goals (SDGs)

The United Nations’ Sustainable Development Goals (SDGs) are a set of 17 goals and 169 targets that countries are encouraged to use as...
Japan Market Entry
See More in this Category

Using UX Research to Unleash Japan’s Entrepreneurial Potential

For brands seeking new frontiers and aiming for success on the entrepreneurial journey, there is no more interesting and fulfilling landscape than Japan....

The Power and Glory of Engaged Stakeholders in UX Research

It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating...

The Art and Science of Better Qualitative Research Engagement with Japanese Participants

Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than...

Why Localized Market Research Recruiting is Key in Japan

Are you planning to conduct market research in Japan? Don't let the country's demographic homogeneity fool you. While Japan may not be as...
Carter Group Viewpoints
See More in this Category

The Influence of Celebrity in Japanese Marketing: The Legacy of Tetsuko Kuroyanagi

Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer...

Japanese Gaming Sensitivities: Navigating Between PC/Console, Mobile, and Nintendo

In the vibrant and ever-evolving world of gaming, Japan presents a unique landscape where tradition and technology converge, crafting experiences that resonate deeply...

Redefining Play: The Rise of Social Gaming and Cultural Shifts in Japan’s Gaming Ecosystem

Japan's gaming landscape contains a fascinating blend of tradition and innovation, deeply intertwined with the evolving identities of its gamers. This world is...

Using UX Research to Unleash Japan’s Entrepreneurial Potential

For brands seeking new frontiers and aiming for success on the entrepreneurial journey, there is no more interesting and fulfilling landscape than Japan....
Japan Sentiment Tracker
See More in this Category

Finding Japan’s Green Consumer

Over the past 10 to 15 years, Japanese marketers have wholeheartedly embraced the symbology of sustainability. Notions of ‘green’ and ‘eco’ and ‘human’...

Successfully Navigating the Middle Path: Meet Japan’s Balanced Traditionalists

For many, one of the toughest challenges in developing one’s values set is navigating through extremes. There is a temptation to assume simplistic...

Introducing Japan’s Fearful Fringe

Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust...

Why Culture Eats Strategy for Breakfast

You’ve heard it said that ‘culture eats strategy for breakfast.’ More than once, probably. It’s become a part of corporate vernacular, a buzz...
Japan Values Segmentation
See More in this Category

Finding Japan’s Green Consumer

Over the past 10 to 15 years, Japanese marketers have wholeheartedly embraced the symbology of sustainability. Notions of ‘green’ and ‘eco’ and ‘human’...

Successfully Navigating the Middle Path: Meet Japan’s Balanced Traditionalists

For many, one of the toughest challenges in developing one’s values set is navigating through extremes. There is a temptation to assume simplistic...

Introducing Japan’s Fearful Fringe

Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust...

Why Culture Eats Strategy for Breakfast

You’ve heard it said that ‘culture eats strategy for breakfast.’ More than once, probably. It’s become a part of corporate vernacular, a buzz...
Covid-19 Related Articles
See More in this Category

Working from Home Trends in Japan – Are Women Missing Out to Men?

CarterJMRN has been tracking working from home trends among the general public aged 16-69 via our Japan Consumer Sentiment Survey.

Japan’s People Start to Engage with the Sustainable Development Goals (SDGs)

The United Nations’ Sustainable Development Goals (SDGs) are a set of 17 goals and 169 targets that countries are encouraged to use as...

Are Japan’s Young About to Write Their Own Story?

Back in 2018 I published an article on LinkedIn titled, ‘Young and Careful: Japan’s Strangely Conservative Youth’. At the time of writing that...

Japan Returns to the Cinema

Just this past weekend (October 16-18), the popular animation “Demon Slayer（鬼滅の刃）” released its first movie in cinemas across the nation, shattering all-time opening records by bringing in...
Age-Tech Japan
See More in this Category

Heads, Hands and Hearts for Age Tech

Developing tech-enabled products and services that assist us as we age is a relatively new frontier. However, the vision of a world where...

Age Tech Japan Newsletter: April 2022

When addressing the large-scale, multi-faceted challenges involving rapid aging, society, and healthcare systems, one of the most important success factors in innovating new...

Age Tech Japan Newsletter: February 2022

Social media use and digital uptake among older generations has proven to be an interesting metric to watch over the years, and is...

Age Tech Japan Newsletter: January 2022

Debbie Howard, Chairman of The Carter Group/Japan Market Resource Network, was recently interviewed by leading agetech innovator Keren Etkin (author of the recently...