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The Influence of Celebrity in Japanese Marketing: The Legacy of Tetsuko Kuroyanagi

Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer...

entertainment, Japan, Japanese culture, エンターテイメント,テレビ・ラジオ放送

テレビ・ラジオ放送

The Influence of Celebrity in Japanese Marketing: The Legacy of Tetsuko Kuroyanagi

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