食品・飲料

Fat, fat, fat. Over three times more adults on this planet have become obese since 1975, meaning they’ve got a body-mass index (BMI) of 30 or over. The figure jumped—or maybe rolled—from about 4 percent then to 13 percent by 2016.

Christmas in Japan is an interesting blend of American tradition with a Japanese marketing spin on them. Originally introduced to Japan by Christian missionaries, Christmas never caught on as...

The Japanese are continuously obsessed with food–turn on the TV at any time of the day and it’s a safe bet the show...

If you are considering entering the beef market in Japan, we got some good news for you: Japan needs to import most of...

Tokyo has always been a food Mecca. Today, Tokyo has more Michelin star restaurants than any other city in the world.

While the green branding and sustainable product market in Japan may trail that of other developed countries, you can’t say that it hasn’t...

In Japan, a drink or three temporarily flattens hierarchies and loosens tongues and inhibitions in all sorts of social environments, from companies to...

You have heard it before: Their diet endows Japanese people with centennially long lives, slender figures, and generally good health.

Researchers from South Korea and Greenpeace East Asia recently found microplastics in 90 percent of the table salt brands they sampled worldwide.

Whenever you read anything about demography in Japan the greying baby boomers come up time and again as being the key distinctive cohort.

The idea that changes in culture can predict consumer trends is one that has become increasingly recognised among marketing professionals in the last...

The beginning of 2014 marks the end of my fifteenth year in Japan. That’s more than enough time in one place for any...