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Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer...

In the vibrant and ever-evolving world of gaming, Japan presents a unique landscape where tradition and technology converge, crafting experiences that resonate deeply...

Japan's gaming landscape contains a fascinating blend of tradition and innovation, deeply intertwined with the evolving identities of its gamers. This world is...

For brands seeking new frontiers and aiming for success on the entrepreneurial journey, there is no more interesting and fulfilling landscape than Japan....

While print media is still popular among seniors, more and more seniors are using the internet, smartphones, and social media to stay connected...

It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating...

Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than...

The video gaming market in Japan is the third-biggest in the world, generating over $22 billion in sales in 2021.

One aspect of Japanese leisure culture to which nearly every visitor to Japan is exposed is the ubiquitous practice of karaoke .

She has over 170,000 uploaded YouTube videos, 1,000,000 created artworks and 100,000 original songs under her name, some of which have been top karaoke picks...

Many a time, it has been said that Japan likes to do things its own way. And nowhere is this truer than in...