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When an 18-year old Osaka student filed a $19,000 lawsuit against the Osaka Prefectural Government because her school insisted that she dye her...
Man walking past large murial
Before 1985, you could hardly find a Japanese woman in business doing anything more than “office lady” activities: tea serving, copy making, paper...
All Sunshine, and Also Some Rainbows? Progress in the LGBT Community of Japan
The LGBT community of Japan may go somewhat unnoticed by the general public, but that doesn’t mean it hasn’t been making waves in...
Japan’s Women Are Still Trapped in Gender Gap—Free Them and Profit
It really shouldn’t be this way, but the lives and careers of Japan’s highly educated and capable women are still dictated by how...
A key Zen truth is that nothing is permanent. Therefore it follows that attachment to transient objects will bring suffering.
I recently sat down with Timothy Connor of Synnovate Consulting regarding his experiences and insights gained from his years in the Japanese consumer...
You can love it or you can hate it, but there’s no denying that Nike’s latest iteration of the Just Do It campaign...
For Gen Z in Japan, it seems to be all about having jobs, money and security for the future. Right now things are...
The Japanese market is rich with opportunity, but it is also full of unique challenges and risks not faced in other international markets.
Much has been written and spoken lately about the “Cool Japan” initiative. With the slogan having been in common use since the early...
Having spent the past 28 years observing the Japanese market and its trials and tribulations, I am always amused by the “is Japan...
After years of reporting on a Japanese consumer in retreat, we believe we are starting to see a sea change.

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