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旅行とホスピタリティ
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Are you planning to conduct market research in Japan? Don't let the country's demographic homogeneity fool you. While Japan may not be as...
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For many, one of the toughest challenges in developing one’s values set is navigating through extremes. There is a temptation to assume simplistic...
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Japanese seniors represent over 50% of the consumer economy — a ratio destined to increase alongside the aging population. Today’s seniors represent a...
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Dominic Carter of The Carter Group, a market research and strategic consulting firm based in Tokyo, is a specialist in understanding consumers. Throughout...
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The Japanese are known for their love to travel, and there is one up-and-coming market segment to watch: young Japanese women outtravel their...
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Kokusaika (internationalism) was a cherished expression of Japan’s elite back in the nineties. Those worthies predicted that the Japanese would break out of their...
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Psychologists have been telling us for years now that personal investment made in experiences, rather than material goods, is the happiest cash you...
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You can knock on the doors of millions of residences in Japan 24/7—especially out in the countryside—and get no answer.
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Growing up, I remember reading in Time Magazine about how Vegas was going to become family-friendly in the mid-90s by building shopping areas, attractions...