beverages

Nomikai Culture in Japan: The Liquid Approach to Building Bonds and Social Capital

In Japan, a drink or three temporarily flattens hierarchies and loosens tongues and inhibitions in all sorts of social environments, from companies to...

alcohol, beverages, consumer trends, Japanese consumers, エスノグラフィック研究,トレンド分析, メディアと通信,消費財,食品・飲料

beverages

Nomikai Culture in Japan: The Liquid Approach to Building Bonds and Social Capital

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