consumer trends

You’ve probably heard about Japan’s drive to ensure that you, me and everyone else in the country live long, prosper and become happy...
Did you celebrate September 16, Respect for the Aged Day? If you’re selling products or services in Japan, you should!
If you are considering entering the beef market in Japan, we got some good news for you: Japan needs to import most of...
Tokyo has always been a food Mecca. Today, Tokyo has more Michelin star restaurants than any other city in the world.
While the green branding and sustainable product market in Japan may trail that of other developed countries, you can’t say that it hasn’t...
In Japan, a drink or three temporarily flattens hierarchies and loosens tongues and inhibitions in all sorts of social environments, from companies to...
Japan’s Growing Lone-Wolf Tribe of Forever Singles
Whether you call it solo katsu, the super-solo life or ohitorisama (“doing things on your own”), living single is big in Japan.