Our Japan Consumer Sentiment Survey carried out in March 2021 indicates that Japanese of all generations are looking to increase the quality and...
By now, some readers will have heard of the Japanese concept of ‘ikigai’ that is becoming popularized by bloggers and life-advisors in western...
CarterJMRN has been tracking daily social media use among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017.
On many levels, Japan appears to ignore key elements of what westerners consider to comprise social modernity. One classic example is the profound...
Recently my colleague Debbie Howard and I were interviewed by Jamin Brazil for his Happy Market Research Podcast (a highly recommended podcast if you have an interest...
Both cautiously and optimistically we can say that it looks like the peak of the Covid crisis has passed in Japan. Shops are open, restaurants...
With Covid-19 dealing a fatal blow to the economy, the information superhighway has provided a gateway for individuals and businesses in creatively responding to the crisis.
The economic impact on consumer spending we have seen due to the Covid 19 Crisis will have long–term ramifications for the top three...
It is already beyond a cliché to use the term ‘new normal’ when it comes to describing our business and personal lives since the Covid crisis began. Nevertheless, it’s simply a...
At CarterJMRN we’ve heard many times over the years that Japanese people do not seem to care about climate change or, for that matter, environmental issues in general. This makes it hard for...
The affront to our human nature – called social distancing – that we are now being forced to endure will, in some cases, save...
One thing is certain for all of us, as a rather morbid saying goes. But alas, it is true and therefore it doesn’t...
