Marketing

Robots for nursing care were placed in the facility (Sendai City)
When addressing the large-scale, multi-faceted challenges involving rapid aging, society, and healthcare systems, one of the most important success factors in innovating new...
Some 30 years ago, Japan was the epicentre of growth in global luxury. While it has remained a significant market for international luxury...
On many levels, Japan appears to ignore key elements of what westerners consider to comprise social modernity. One classic example is the profound...
Recently my colleague Debbie Howard and I were interviewed by Jamin Brazil for his Happy Market Research Podcast (a highly recommended podcast if you have an interest...
One thing is certain for all of us, as a rather morbid saying goes. But alas, it is true and therefore it doesn’t...
Wherever you live in the world right now it’s well nigh-impossible to avoid the constant flood of information and speculation about the viral...
There was a lot of skepticism going into the Rugby World Cup in Japan. Foreign investors were concerned that there would be a...
Christmas in Japan is an interesting blend of American tradition with a Japanese marketing spin on them. Originally introduced to Japan by Christian missionaries, Christmas never caught on as...
If a single word could sum up Japan’s gender role rigidity, it’d be kanai. It means “one who remains inside the home,” and is...
Last week, Dominic Carter, CEO of CarterJMRN, had the honour to speak at the Global Chamber Globinar on ‘Japan Market Entry Opportunities and Success,’ which...
You’ve probably heard about Japan’s drive to ensure that you, me and everyone else in the country live long, prosper and become happy...
The Japanese are known for their love to travel, and there is one up-and-coming market segment to watch: young Japanese women outtravel their...