Marketing

Some of them look as though they’ve just rolled out of bed before making their YouTube upload, pausing just long enough to make...
Kizuna, the Japanese word meaning “bond,” was undoubtedly one of the most-used words over the past year.
At the beginning of last year, I predicted a “perfect marketing storm” in terms of the rapid evolution of both distribution channels and...
Two recent high-profile information security breaches — Sony and U.S. marketing firm Epsilon — have once again highlighted the critical importance of information security.
Two recent high-profile data breaches — at Sony Corp. and U.S. marketing firm Epsilon — have once again highlighted the critical importance of information security.
At the beginning of this year, I predicted a “perfect marketing storm” in terms of the rapid evolution of both sales/distribution channels and...
I’ve always chuckled at the way Japan seems to think it is the only place in the world that actually has “4 seasons,”...
One of the hottest product categories this year is that of e-readers, including the explosion of resulting business in the form of the...
Several recently-reported successes from both U.S. and Japanese companies illustrate how rapidly Japanese consumers are adapting to the digital world.
The anniversary of my arrival in Japan 25 years ago approaches, auspiciously this year on June 25th, and I can’t help but reflect...
It is a breath of fresh air to start this New Year, especially when thinking back on the difference in the feeling now...