Senior Market

Japanese seniors represent over 50% of the consumer economy — a ratio destined to increase alongside the aging population. Today’s seniors represent a...
You’ve probably heard about Japan’s drive to ensure that you, me and everyone else in the country live long, prosper and become happy...
The so-called “seniors’” market continues to inspire innovative products and services that materialize in ways which far surpass the common theme of robotic...
Even though I’ve lived in Japan for many years now, it was only a few years ago, mainly through having seen him appear...