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In a sense, generative AI in market research is not doing anything that researchers weren’t doing already. They have always generated, collected, analyzed,...

For brands seeking new frontiers and aiming for success on the entrepreneurial journey, there is no more interesting and fulfilling landscape than Japan....

While print media is still popular among seniors, more and more seniors are using the internet, smartphones, and social media to stay connected...

It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating...

Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than...

Are you planning to conduct market research in Japan? Don't let the country's demographic homogeneity fool you. While Japan may not be as...

Asynchronous research facilitates information sharing among participants outside the constraints of time and place.

Industrial designers and tech creators have come a long, long way in terms of incorporating usability into products and environments. Early Unix systems...

Japan is meeting the era of Reiwa with unprecedented growth in the elder age brackets and declining numbers among the young.

The video gaming market in Japan is the third-biggest in the world, generating over $22 billion in sales in 2021.

Over the past 10 to 15 years, Japanese marketers have wholeheartedly embraced the symbology of sustainability. Notions of ‘green’ and ‘eco’ and ‘human’...

For many, one of the toughest challenges in developing one’s values set is navigating through extremes. There is a temptation to assume simplistic...