Change in Japan

5 Ways Asynchronous Research Fits into UX Plans

Change in Japan, Consumer Insights, Japan Market, Japanese market

5 Ways Asynchronous Research Fits into UX Plans

Asynchronous research facilitates information sharing among participants outside the constraints of time and place.

Aging population, Change in Japan, Consumer Insights, Customer Demographics, Japan Market, Japanese market, Longevity Economy

Introducing Japan’s Fearful Fringe

Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust...

Change in Japan, Fastest Growing Social Media Platforms, Japan Mega Trends, Japan Sentiment Tracker, Japanese Social Media Platforms, Tik Tok Japan

Tik Tok Challenges Major Social Networks in Japan

CarterJMRN has been tracking daily social media usage among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017.

Change in Japan, Consumer Insights, Houses in Japan, Japan Market, Japan Mega Trends, Japan Sentiment Tracker, Japanese market

Young and Going Places – Meet Japan’s 20th Century Modernists

One definition of progress is that Japan should move its society from one based on traditional values - highly protective of change and...

Change in Japan, Changing World of Work, Gender Equality in Japan, Work From Home Japan, Working from Home Productivity

Working from Home Trends in Japan – Are Women Missing Out to Men?

CarterJMRN has been tracking working from home trends among the general public aged 16-69 via our Japan Consumer Sentiment Survey.

Change in Japan, Changing World of Work, Climate Change, Covid-19 Related, Gender Equality in Japan, Japan Mega Trends, Japan Sentiment Tracker, Sustainable Development Goals, Women Power

Japan’s People Start to Engage with the Sustainable Development Goals (SDGs)

The United Nations’ Sustainable Development Goals (SDGs) are a set of 17 goals and 169 targets that countries are encouraged to use as...

Change in Japan, Consumer Insights, Data Collection Tools, Japan Market, Japan Sentiment Tracker, Japanese market

Meet Japan’s Silent Majority

In the world of market research, it’s well known that Japanese people tend to shy away from the extreme points when answering rating...

Aging society, Change in Japan, Japan, Japan Market

All about Ikigai … What It Is, How It Works with Longevity, and a Local Government Example

In Japanese culture, it is said that each person has an ikigai (生き甲斐, pronounced ee-kee-guy), or “path to life fulfilment” or “purpose for...

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