Aging population

Japan is meeting the era of Reiwa with unprecedented growth in the elder age brackets and declining numbers among the young.

Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust...

One thing is certain for all of us, as a rather morbid saying goes. But alas, it is true and therefore it doesn’t...

Perhaps the most important and far-ranging phenomenon to consider when marketing any product or service in Japan is the sheer power represented by...

Here in Japan the traditionally taken path has been the one of respect for the elders in society. Well, traditions may not have...