Japan Sentiment Tracker

Over the past 10 to 15 years, Japanese marketers have wholeheartedly embraced the symbology of sustainability. Notions of ‘green’ and ‘eco’ and ‘human’...

For many, one of the toughest challenges in developing one’s values set is navigating through extremes. There is a temptation to assume simplistic...

You’ve heard it said that ‘culture eats strategy for breakfast.’ More than once, probably. It’s become a part of corporate vernacular, a buzz...

CarterJMRN has been tracking daily social media usage among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017.

One definition of progress is that Japan should move its society from one based on traditional values - highly protective of change and...

The United Nations’ Sustainable Development Goals (SDGs) are a set of 17 goals and 169 targets that countries are encouraged to use as...

In the world of market research, it’s well known that Japanese people tend to shy away from the extreme points when answering rating...